Every once in awhile it’s important to stick your head up and see what’s going on around you. It’s not easy to get caught up in work and life and have a plan – and faithfully stay the course of that plan – but don’t forget to keep an eye on the industry you’re in. Recently we found a few great articles that might give you some food for thought.
State of e-commerce 2017
This article from contains an excellent infographic about the current state of the e-commerce and digital marketing. It also provides helpful info about standard practices within the industry. The article’s author helps you gauge things like how often to perform an SEO audit, what metrics to track in social media campaigns, advice on pay per click spending, and tips on content marketing.
Give your Shopify site an SEO boost
This article contains some good info on how to get higher search rankings for your Shopify page. We support a lot of high-risk Shopify users and knowledge is power! This blog contains detailed steps on how to improve your SEO and make useful optimizations.
Social media scoop
Don’t forget to double check your social media practices. This article helps get your social media pages in proper shape in as quick as ten minutes. It makes sure you’re covering the basics for your business within the modern social media scene.
Business to whom?
Business strategies are everywhere these days, but make sure you’re planning for the right client. This article gives some tips on the differences between marketing to a B2B audience or a B2C one. If you have worked in one type of business and are now working in the other it can be very helpful to have a guide and a reminder as to some of the differences.
SEO rules and tips 2017
Lastly, a critical reminder, clean up your old links!! These days Google is strict. If you have bad links or simply too many links, you can be severely penalized by the powers that be. You don’t want that to happen, so check out this article that will help explain how and why you should clean up those links.
Don’t forget to contact us anytime for information on high-risk payment gateways, hard to place merchant account recommendations or with any other e-commerce questions