How to sell high-risk products with Wix & Authorize.Net –
Wix site owners that offer regulated products – like vape e-juice, premium cigars, FFL to FFL sales, legal CBD oils and tinctures, or pipes and glassware – often spend more time than other merchant types finding a Wix friendly payment gateway. This is due to the native credit card processing integration limitations of the Wix shopping cart.
Over the years, we have helped hundreds of happy folks who use Wix accept credit cards. The purpose of this post is to pass on some info that could help business owners that find themselves with a beautiful Wix site – but no payment gateway.
Does Authorize.Net integrate with Wix?
Yes, even if you sell a high-risk product or service, Wix can connect to a high-risk capable payment gateway like Authorize.Net, but you need to swap out the native cart using a high-risk friendly 3rd party app.
Additionally, you need to ensure that the Authorize.Net account you set up is connected to a merchant account, on the back end, that allows your product type. This part is crucial. If you have any questions, please contact us anytime for assistance.
There’s a lot to go over, so let’s start with some background.
Why are high-risk merchants choosing Wix?
Wix is an increasingly popular website platform that’s easy to use and very customizable for your style and business type. With multiple pricing plans, including a free plan, it’s an excellent option for start-up e-commerce businesses that want to get serious in their market.
Did you know that we can assist high-risk merchants with setting up their Wix site to accept payments using one of our vetted and tested high-risk merchant account recommendations?
We have found that Wix is especially popular with designers, consultants, and small business owners hoping to get up and running smoothly.
One challenge is that site designers who need a Wix payment gateway for CBD, a cigar payment gateway, or a pipe and glassware gateway – to name a few industries – have a hard time setting up compatible processing due to the limited nature of Wix’s payment integrations.
Luckily, we have payment solutions for Wix sites selling regulated products online.
Wix comes with many of the standard features you would expect from a standard website building platform, and it also has some incredibly useful features for e-commerce marketers and online businesses selling regulated items.
Affordable and scalable with an SEO focus
As mentioned above, Wix is great for any business that wants to ensure their website and overall image are visually outstanding and promote a professional, up-scale appearance.
Wix also comes with multiple pricing plans. It offers a free standard option, as well as five premium plans. This makes Wix a highly affordable fit for businesses of any size. Some of the more exceptional features include a built-in SEO wizard that helps you maximize your website’s visibility and search ranking.
Modify and optimize user experience across devices
Wix includes a dedicated widget/page for booking and business services. This gives customers a secure method of signing up for your services or setting up a meeting. We find customers in MMJ or CBD expo and seminar businesses benefit significantly from this feature.
The additional mobile-friendly interface gives you easy access to admin functions on your mobile device, allowing you to update and modify on the go.
Wix is compatible with hundreds of third-party apps that expand the functionality of your website significantly – including the ability to integrate a payment gateway like Authorize.Net.
Easy to use, high-quality templates
We are getting a lot of positive feedback on the number of templates available – at the moment, there are hundreds focusing on everything from health and beauty to sporting goods dealers. We’ve also heard some great things about their email support and help features. Overall, we’re confident that almost any legal business can utilize the Wix platform.
Wix and high-risk e-commerce
Historically, one of Wix’s best features was its ability to connect with a specially set up high-risk Authorize.Net payment gateway, which happens to be one of our preferred payment gateways. Until recently, this was quickly done with native integration. However, these days you need a little workaround to make it work (we’ll get to that soon). Integrating with Authorize.Net is especially important for many businesses in the high-risk category.
If your business includes any product category labeled “high-risk,” then you may find it impossible to connect to the “standard” Wix payment gateways. Don’t worry, though; we can help.
Do you need to integrate with Authorize.Net (or NMI) to use Wix?
There are many reasons why a business may fall under the “high-risk” category: the three most common being chargebacks, high product regulations, and complex marketing schemes.
Fortunately, we have extensive expertise in setting up businesses with high-risk payment gateways and recommending suitable merchant accounts to allow companies like yours to charge the number one payment method in the world: credit cards.
Have your high-risk gateway set up with a high-risk merchant account
Making sure you have an appropriate, protected, merchant account that is properly managed is crucial when we set you up with Authorize.Net. Not only is Authorize.Net a popular and secure payment gateway, but it’s also easy to integrate, especially with us guiding you through the process.
How to integrate Authorize.Net with Wix
Depending on your exact situation, integrating Authorize.Net or NMI with Wix these days often means using Foxy.io. It is our most recommended method as things stand. Wix previously supported a native AuthNet integration that you will still see tons of references to online, so let’s go through “what used to be” quickly.
The old way to integrate AuthNet with Wix
Until recently, all you needed to do is go to the Wix editor page, select your product gallery, and click on “manage store” via the property panel. Once you were in the store manager area, you could choose the Payment and Currency tab and choose Authorize.Net as the “method.” From there, all you needed to do was enter your API Login, Transaction Key, email address, and hit save. However, as of March 2019, Wix discontinued its native Authorize.Net integration support.
Foxy.io is the new recommended method of integrating Authorize.Net with Wix
The above process was originally the native extension solution for integrating Authorize.Net with Wix. However, this extension is no longer available to new high-risk merchants wanting to use Wix.
After some challenges and a lot of research, we’re happy to inform you that we found a solution that works for most businesses: Foxy.io.
For the purpose of this article, we hope the infographic gives you the simple, straightforward steps on how you can proceed. Feel free to read our dedicated foxy cart page for more information on how to use Foxy to integrate NMI or Authorize.Net with Wix easily.
There is another stable and tested way to integrate a high-risk Authorize.Net account into your Wix store – it’s called Ecwid, and you can learn more about it here.
You don’t have to do all the heavy lifting; we can help
If you would like help setting up your high-risk business to accept payments within Wix, feel free to reach out using the contact form at the bottom of this page and we will get right back to you with the answers you need.
Integrating Authorize.Net with Wix is a very simple and straightforward process. We have laid out the basic steps above, but since these could change, contact us using the form below if you have a question.