How to sell high-risk products with Wix & Authorize.Net –
This may be a surprise to many – and a welcome relief to others – but you can set up a high-risk payment gateway that integrates with a Wix site. Business owners can accept credit cards for nearly any legal product or service without having to start over with a new site builder. You simply need the right 3rd party Wix tools and the right advice.
Wix site owners that offer regulated products – like vape e-juice, premium cigars, FFL to FFL sales, legal CBD oils and tinctures, or headshop items like pipes and glassware – often experience stress and frustration when looking for a payment gateway. This is due to the credit card processing integration limitations of the Wix shopping cart, in addition to the limited product types allowed by Wix Payments.
Over the years, we have helped hundreds of happy folks use Wix to accept credit cards for commonly restricted products and services. The purpose of this post is to pass on some info that could help business owners who find themselves with a beautiful Wix site – but no payment gateway.
Does Authorize.Net still integrate with Wix?
Yes, it still can, just not in the way it used to. Even if you sell a high-risk product or service, Wix can connect to a high-risk-capable payment gateway like Authorize.Net (or NMI), but you need to swap out the native cart using an easily integrated, high-risk-friendly third-party app.
Additionally, we need to ensure that the Authorize.Net account we help you set up is connected to a merchant account, on the back end, that allows your product type. This part is crucial. If you have any questions, please contact us anytime for assistance.
There’s a lot to go over, so let’s start with some background.
Why are high-risk merchants choosing Wix?
Wix is an increasingly popular website platform that’s easy to use and very customizable for your style and business type. With multiple pricing plans, including a free plan, it’s an excellent option for start-up e-commerce businesses that want to get serious in their market.
Did you know that we can assist high-risk merchants with setting up their Wix site to accept payments using one of our vetted and tested Wix high-risk merchant account recommendations?
Wix is especially popular with designers, consultants, and small-business owners who need to get up and running quickly and smoothly.
Wix designers who need a payment gateway for CBD, a cigar payment gateway, a tactical payment processor, or a pipe and glassware gateway, often experience real frustration and delays. This is due to some changes at Wix and the limited nature of their payment integrations.
Luckily, we have payment solutions for Wix sites selling regulated products online.
Wix comes with many of the standard features you would expect from a standard website-building platform, and it also has some incredibly useful features for e-commerce businesses selling regulated items online.
Affordable and scalable with an SEO focus
Wix is great for any business that wants to ensure its website and overall image are visually outstanding and to promote a professional, upscale appearance.
Wix comes with multiple pricing plans, including a free standard option as well as five premium plans. Flexibility makes Wix an affordable fit for businesses of any size. Some of the more exceptional features include a built-in SEO wizard that helps you maximize your website’s visibility and search ranking.
Modify and optimize user experience across devices
Wix includes a dedicated widget/page for booking and business services. This gives customers a secure method of signing up for your services or setting up a meeting. We find that customers in MMJ or CBD expo and seminar businesses benefit significantly from this feature.
The additional mobile-friendly interface gives you easy access to admin functions on your mobile device, allowing you to update and modify on the go.
Wix is compatible with hundreds of third-party apps that expand the functionality of your website significantly – including the ability to integrate a payment gateway like Authorize.Net.
Easy to use, high-quality templates
We are getting a lot of positive feedback on the number of templates available. At the moment, there are hundreds focusing on everything from health and beauty to sporting goods dealers. We’ve also heard some great things about their email support and help features. Overall, we’re confident that almost any legal business can utilize the Wix platform.
Wix and high-risk e-commerce
Historically, one of Wix’s best features was its ability to connect with a specially set up, high-risk Authorize.Net payment gateway, which happens to be one of our preferred payment gateways. Until recently, this was quickly done with native integration. However, these days we need a little workaround to make it work (we will get to that soon). Integrating with Authorize.Net is especially important for many businesses in the high-risk category.
If your business includes any product category labeled “high risk,” then you may find it impossible to connect to the “standard” Wix payment gateways. Don’t worry, though; we can help.
How do you integrate high-risk credit card processing with a Wix site?
If you are selling a high-risk product on Wix, you need a high-risk payment gateway, a merchant account that allows your product, and a compatible 3rd party cart.
There are many reasons why a business may fall under the “high-risk” category: the three most common being chargebacks, high product regulations, and higher risk checkout options like large dollar sales or automated recurring billing.
Fortunately, we have extensive experience helping businesses with high-risk payment gateways and recommending suitable merchant accounts. Our trusted partners and independent agents allow companies to process online payments seamlessly. Simply contact us, let us know precisely what you are selling, and we’ll get to work. You can read more about Tasker Payment Gateways LLC on our about us page.
High-risk payment gateways must connect to high-risk merchant accounts
Making sure you have an appropriate merchant account, that allows your exact product or service, is a crucial step our partners take when they set you up with Authorize.Net.
Not only is Authorize.Net a popular and secure payment gateway, but it’s also easy to integrate, especially with an expert guiding you through the process.
Site owners, even experienced ones, are often surprised to learn that there is a distinction between a payment gateway and a merchant account. If you would like to read more about how Authorize.Net and high-risk merchant accounts work together, please read our dedicated high-risk Authorize.Net page.
How to integrate Authorize.Net with Wix
Depending on your exact situation, integrating Authorize.Net or NMI with Wix these days often means using 3rd party cart like Ecwid or Foxy.io. Foxy is our most-recommended method as things stand.
Wix previously supported a native Authorize.Net integration that no longer exists. You may still see tons of references to it online, so let’s quickly go through “what used to be.”
The old way to integrate AuthNet with Wix
Until recently, all you needed to do was go to the Wix editor page, select your product gallery, and click on “manage store” via the property panel. Once you were in the store manager area, you could choose the “Payment and Currency” tab and select Authorize.Net as the “method.” From there, all you needed to do was enter your API login, transaction key, email address, and hit “save.” However, as of March 2019, Wix discontinued its native Authorize.Net integration support.
Foxy.io is our new recommended method of integrating Authorize.Net with Wix
The above process was originally the native extension solution for integrating Authorize.Net with Wix. However, this extension is no longer available to new high-risk merchants wanting to use Wix.
After some challenges and a lot of research, we are happy to inform you that we found a solution that works for most businesses: Foxy.io.
For this article, we hope the infographic gives you the simple, straightforward steps on how you can proceed. Feel free to check out our dedicated Foxy cart page, or read on below for more information on how to use Foxy to integrate NMI or Authorize.Net with Wix easily.
How we integrate Wix with Authorize.Net using a 3rd party called Foxy
Integrating Foxy.io with Wix is very similar to how you can integrate Foxy with Squarespace.
Here are the steps you’ll need to follow:
On your Wix page
- Add a “Purchase” button where you’d like it on your page
- Edit the button, and change the link by selecting “Web Address”
Now go to your Foxy admin page
- Go to the “Sample Code” page and go down to the “Step 2” section
- Copy the “href” value from the link example
Go back to your Wix page
- Enter the copied link
- Modify the product parameters (name, sums, etc.) as necessary
- Select “Current Window” so your customer remains in the same tab/window when clicking the button
- Click “done,” and publish changes
It’s as straightforward as that… well, almost.
While Foxy does integrate with two of our favorite high-risk-friendly payment gateways, Authorize.Net and NMI, these need to be set up correctly.
If you need any help setting up a high-risk account with Authorize.Net, or need assistance with NMI, please don’t hesitate to reach out to us. We’re always more than happy to lend a hand and give you the support you need. We’ll be able to guide you through the entire process and make sure your high-risk credit card processing starts off on the right foot.
There is another stable and tested way to integrate a high-risk Authorize.Net account into your Wix store – it’s called Ecwid, and you can learn more about it here.
How we integrate the NMI payment gateway with Wix
As we mentioned, the least-complicated solution to integrating NMI with Wix is to go through Foxy.io. We want to give you some quick insights into how you can incorporate NMI with Foxy.
After setting up your Foxy account (they do offer a free trial), you’ll want to access your NMI account and obtain your username and transaction key password. Your dedicated new account specialist will get both of these from NMI once they set you up.
From there, you’ll enter these into your e-commerce “payment” settings in Foxy.io.
We highly recommend that you test it thoroughly first. You don’t want to wing it when you’re running payments, after all!
This common Foxy/NMI/Wix error has a simple solution
At this stage, many come across an error that says: “Override Duplicate Threshold is not allowed.” What you’ll need to do next is to get in touch with your payment gateway provider and tell them to remove that restriction within their reseller panel. If you get your gateway through one of our trusted partners, we promise they will know precisely how to fix that common error.
All of this might sound a little complicated, but don’t worry! If you need any help setting up your Foxy or NMI high-risk payment processing accounts, we’re here to help. Just get in touch with us by using our contact form here. We’ll be able to guide you through the entire process and give you the support you need, from start to finish, so that you can accept payments for your high-risk products – using the Wix site you already built.
Deciding between NMI and Authorize.Net
Even though it’s tempting to think that high-risk sites can equally choose between different high-risk-friendly payment gateways, that’s not necessarily the case. Specific niches like tactical or FFL to FFL sales, for example, have different challenges and processing solutions than vape or CBD e-commerce sites. As such, one payment gateway might be better than the other for you.
You can see a few examples of how this plays out if you take a moment to read our article on the best payment gateways for different high-risk business types.
While it’s easy for us to connect NMI and Authorize.Net with Foxy.io and Wix, there are differences between them. They’re both excellent high-risk payment gateways, but some high-risk merchants might simply be better off using one over the other.
For example, Authorize.Net might be the best option for you if you’re selling premium cigars. On the other hand, if you’re involved in FFL-to-FFL sales or tactical gear, then NMI may prove to be the better option. Again, this is mostly due to the processor integrations on the back end.
Of course, if you are selling FFL to FFL, want a merchant account recommendation for online vape products, or need a payment gateway for pipes and glassware, don’t hesitate to get in touch with us. We’re more than happy to evaluate your business and help you find what merchant account/payment gateway combo works the best for your Wix site’s unique needs.
You don’t have to do all the heavy lifting; we can help
If you would like help setting up your high-risk business to accept payments with Wix, feel free to reach out using the contact form at the bottom of this page, and we will get right back to you with the answers you need.
A+ rated and BBB accredited, Tasker Payment Gateways LLC has helped high-risk site owners accept credit cards online since 2002.
Integrating high-risk payment processing with Wix using a 3rd party cart like Foxy and a high-risk payment gateway like Authorize.Net is a somewhat straightforward process. Please take a moment to contact us using the form below and let us know exactly how we can help you grow your business.