Nutraceuticals and dietary supplements: high-risk payment gateway solutions
Sell dietary products the right way
Some payment gateway companies and merchant account providers might raise an eyebrow when a potential client brings up that their product is a nutraceutical or dietary supplement. Nonetheless, it’s an industry that over the last 30 years has grown in stride with, if not in many ways in opposition to the booming pharmaceutical industry.
Products like male enhancement and weight loss have become large profit centers, and with the growth of e-commerce, many have taken to the Internet to sell these products, but not always in the most straightforward way. This is why, although nutraceuticals and dietary supplement have become a hot industry, they are a closely watched one. In order to properly set up, a nutra business online merchants make sure to go through a few important steps (we can help).
Increase your nutra merchant account stability with the right merchant account advice
Before you get started you should know that this business automatically falls into the “high-risk” category, which simply means there is a high risk of chargebacks or other hassles for your providers. Subsequently, many processors simply do not want your business as much as you want them. For this reason, you must connect a merchant account and payment processing gateway to your website through providers that know, understand, and want your business.
Fortunately, we can help you with both of these issues by recommending one of the many vetted merchant account contacts we have acquired over the years, help you connect it to a payment gateway like NMI, and help integrate that with your shopping cart or CRM. We will take the time to help you find the right e-commerce software when needed, and can even recommend a processor that is the best fit for your specific product type and marketing model. Don’t be afraid to contact us, we are here to help every step of the way.
Tips to help start selling dietary supplements & nutraceuticals
There are various ways to market products these days, but it can be especially difficult in an industry that doesn’t have a lot of trust. It’s true that many of the products that fall under the category are tried and true, but getting those potential customers to choose you over the hundreds of others in your space is your first obstacle.
Start with some basic ideas for marketing your product, free samples, subscriptions, brand packaging, social media buzz, and pay per click advertising. Sell yourself as an honest businessperson with an honest product. Make sure to give a full and accurate description of your product, and don’t include gimmicky claims.
You should have a customer service team that is responsive and well trained and make sure your contact information is clearly listed on your website. Educate your customers to ensure they understand not only what they are buying but also why you’re the better business to buy from.
Another important point is not to push too much, or oversell, on the front page of your site. Allow your customers to explore and learn before you push them into buying and potentially scare them off. This is an interesting industry and is as dependent on your ability to get the customer to trust you than it is the product.
“I need a nutra friendly payment gateway, what’s next?”
If you would like some no obligation, simple advice on a high-risk payment gateway, merchant account recommendation for your nutra product or are looking for some quick info on how to integrate a high-risk friendly payment gateway like NMI with a common shopping cart like WooCommerce, Shopify, 3dcart, Wix, or Drupal commerce, contact us. We are always happy to help.