High-risk spotlight: improving profitability by using WordPress, Wix, Squarespace, or Shopify
At Tasker Payment Gateways, we help high-risk site owners by recommending suitable payment gateways, merchant accounts, and offering free e-commerce, and software advice. We’ve helped high-risk business owners since 2002, and we find that offering free advice in advance makes a huge difference. This is why we want to take some time to cover tips on improving high-risk e-commerce sales.
When you run a high-risk e-commerce website you know that there are many challenges to overcome in order to advertise and sell your products. Accepting credit card payments requires specialized payment gateways, as well as high-risk friendly platforms and e-commerce software. Your ability to use pay-per-click marketing like Google Ads, Facebook Ads, and other paid social media to promote certain products will also be limited. All in all, getting your high-risk products in front of your target audience can be a frustrating experience.
There are many ways to boost your revenue, from using effective site builders like WordPress and Wix, to implementing specialized payment gateways such as NMI and Authorize.net. If you need a high-risk payment gateway or need to talk about how you can accept credit cards, get in touch with our team and we’ll help you take your first steps. For now, let’s look into improving high-risk e-commerce sales.
Maximizing conversions for your high-risk business
Regardless of whether your business is selling vape and e-liquid products, premium cigars, CBD, or survival gear, your main objective is to maximize conversions on your website. The best way to do this is by ensuring that your business’ website is as straightforward, fast, error-free and easy to use as possible.
Unfortunately, many high-risk companies have websites that are either difficult to navigate or rarely updated. When you take the time to think about how a new customer experiences your website, you’ll be able to improve it substantially. Simple features like handy navigation bars, search features, and ‘contact us’ buttons can go a long way in turning a casual browser into a paying customer.
It’s important that your site is optimized for encouraging the visitor to take action. Whether it’s a simple ‘buy now’ button or an invitation to sign up to a mailing list, there are many small changes that can make a massive difference.
Use the right site builder to improve your high-risk e-commerce sales
There are many great site builders that can offer you a stress-free way to create your high-risk business website. Here are some of our recommended options for high-risk business owners. While the combinations below work well for a variety of high-risk businesses, it’s important to stress that one option might be better for you depending on your unique business needs.
It’s also crucial that you set up your gateway and e-commerce site correctly in order to handle high-risk payments. If you need help accepting payments for your high-risk products with any of the platforms or gateways below, contact us here. We’ll be happy to help and provide some free advice.
WordPress and high-risk e-commerce
WordPress is a hugely popular site builder that offers you an easy and free start to promoting your brand online. If you plan to use WordPress, we recommend implementing the WooCommerce e-commerce plugin. In terms of payment gateways, either NMI or Authorize.net would be a good option for selling high-risk products through a WordPress site (when set up correctly).
Selling high-risk products on Wix
Many high-risk retailers have found that Wix offers a very simple and straightforward way to build and maintain their brand’s website. Once your Wix site is set up, you should find it easy to incorporate a payment gateway by using Foxy e-commerce software.
By using either Authorize.net or NMI as a payment gateway, you’ll be well on your way to taking secure and efficient payments for your high-risk products. If you get in touch with us, we can provide more accurate recommendations as to which gateway is best for your business.
Making Squarespace high-risk friendly
This is another all-in-one website builder that can do wonders for your business. Like Wix, Squarespace will work best for high-risk companies if you use Foxy.io e-commerce software, and then use either NMI or Authorize.net as your payment gateway.
However, it’s important to set everything up correctly to handle high-risk payments. Don’t worry though, we can handle that for you. Check out our deep dive into Squarespace and high-risk e-commerce to learn more.
High-risk sales and Shopify
Many business owners have found that Shopify offers a stress-free way to sell their products online. At Tasker Payment Gateways, we’re very familiar with Shopify. High-risk sites paired with a properly set up Authorize.Net payment gateway for Shopify, that has high-risk processing on the back end, works really well.
Get the best payment gateway for improving your high-risk e-commerce sales
Once you have created your brand’s user-friendly website, it’s time to think about which payment gateway to go with. If your company sells anything like vape products, CBD, premium cigars, or FFL to FFL, then you’re in a high-risk category. This means that you need to find specialized merchant services in order to process payments.
Luckily, at Tasker Payment Gateways we’ve found some excellent payment gateways that allow you to accept payments for high-risk products across a wide range of site builders and platforms.
If you need any help with choosing a high-risk friendly payment gateway, then get in touch with us today. We happily provide free support and assistance.