Conversion tips: Hick’s law, carousels and more

Conversion tips: Hick’s law, carousels and more Get past your marketing troubles Many in the high-risk credit card processing industry have a tough time with the marketing restrictions placed on our respective sectors. While in many cases these restrictions are understandable, they certainly make it more difficult to find customers. We recently read some interesting articles and wanted to share with you some of the tips and tricks that are proven to increase your traffic and conversions. The primary source for this data is 10 Highly Effective Web Design Tips Backed By Research. We’ve broken down what we consider most relevant for high-risk businesses. Understanding Hick’s Law Hick’s Law is… Read More

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How to fix FaceBook images in WordPress

Facebook WordPress image correction Are your businesses’ Facebook posts showing a scroll of multiple, often redundant, images or worse yet, a blank silhouette when linking to your WordPress site? If so, this article will teach you how to correct it, and how to prevent it from happening again. Best of all, for most WordPress users, the fix is straightforward. The advice on this page applies to all WordPress site owners using Facebook. Most of our clients and contacts are involved in some sort of regulated e-commerce as we specialize is tough accounts and expert advice. If you are a high-risk merchant, you might already know, marketing your business can be… Read More

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What mobile-first indexing means for high-risk e-commerce businesses

What mobile-first indexing means for high-risk e-commerce businesses As July has come and gone, there’s been some big SEO news that’s critical for all e-commerce sites. In July, we covered the absolute need for SSL and HTTPS for high-risk e-commerce sites. New changes include some broad ranking update rollouts and the Mobile Speed ranking factor, but we won’t be focusing our attention on it this month. Instead, we’ll look at what the mobile-first Indexing move means for high-risk e-commerce sites. After all, ranking well is especially important for high-risk business types, as many traditional marketing avenues are less easily available. There are many questions surrounding what this new indexing procedure… Read More

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HTTPS is now an absolute must for high-risk e-commerce SEO

HTTPS is now an absolute must for high-risk e-commerce SEO There’s some fairly big SEO news just around the corner that should be of concern to all online high-risk merchants: Google’s web browser, Chrome, will mark all non-HTTPS sites as “not secure” as of July 2018. Some of you might wonder why this news is significant. It is correct that Google has been identifying non-HTTPS sites for a while now, we even discussed it in January of 2018. However, this new security warning implementation is distinct– visually speaking. Additionally, of the recent developments in Google search, ensuring the safety of sensitive information is right up there with the prioritization of… Read More

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