Accepting payments in a “high-risk” category like magazine subscriptions

The first thing new magazine subscription merchants need to understand is that their sales are in a high-risk category when it comes to accepting credit cards and processing payments. This means you may not be able to get a standard e-commerce set-up for your payment processing from a shopping cart or CRM’s “preferred” or out of the box credit card processor. You may need to sign up for a merchant account and also set up a payment processing gateway that is comfortable with the recurring billing aspect and auto renew features of a magazine subscription. Don’t worry about the hassle though, we can recommend a merchant account through one of our dozens of industry contacts and also help guide you through the entire payment gateway setup process, regardless of your shopping cart software. We can assist with a popular payment gateway like NMI, Authorize.Net or ePN, connect you to a compatible high-risk merchant account, and ensure that they integrate seamlessly with your shopping cart or CRM whether it be WordPress based like WooCommerce, based on Drupal, built in Joomla, or template based like BigCommerce, Wix, or Shopify.

Magazine subscriptions are still a viable business, especially online

Remember the days when a young, eager businessperson in a polo shirt knocked on your door and asked you if you wanted to subscribe to one of a dozen different magazines? Well, that business model has changed a bit, but magazine subscriptions are still a profitable revenue source for many e-commerce entrepreneurs, charities, and marketing companies. Many magazines these days are digital only, but the subscription model to sell them is relatively unchanged. The biggest change has been in how one goes about finding subscribers, where back in the day a door to door salesman seemed like a great solution, these days a simple website can do a better job reaching thousands faster than any door to door salesman ever could.

Sell more magazine subscriptions

Once you have your website up and payment processing setup, it’s time to start enticing customers to buy subscriptions. Just like the 20th century, there are plenty of businesses with waiting rooms that still need magazines, so make sure you don’t overlook any type of potential customer. Get connected with Apple, Google Play and Kindle to increase your digital presence and grow your customer base. To increase the value of your subscriptions, can you offer back issues of your magazine, or cross-sells like appropriate product offers from affiliates. Many popular magazines these days have digitized older editions so subscribers can enjoy all of the previous work and add to the overall content of their websites. This is a great way to not only increase your SEO, but also to offer the most bang for the buck and attract more customers. Another necessary channel is social media. Make sure you’re maximizing your reach and effectively enticing new customers through various content.

Please contact us with any payment acceptance questions you may have or any e-commerce problems you need help solving.

P.S. We're happy to help even if you just have a quick question - even if you are "not ready yet" and just want a little free advice. We regularly earn clients' business years after we first speak.