E-commerce tips and tricks 6-23-17

Below is the next installment of e-commerce tips and tricks!

If somehow you were not aware -SEO is CRAZY important. Do everything you can to help customers find your site.

7 SEO tips for online businesses

If you are looking for the high stakes table, you need to be thinking on an international scale.

Why cross-border e-commerce is the future of the industry

Personalized marketing is not always easy, but it can be a really effective marketing strategy.

5 extreme personalization examples that actually worked

When things e-commerce growth slows down, push forward with these useful tactics.

4 accessible growth hacking techniques

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E-commerce spotlight: Sytist and Authorize.Net

Software platform for professional photographers

If you are a professional photographer you are likely well aware of how complex the process can be from shoot to finished product. While to many it may seem you just shoot a camera and hand out the shots, we know it’s much more than that. First, there is the type of event, what you are trying to capture, the differences in lens usage and lighting based on what you want the end product to be. Then you have to edit and polish all the photos in an editor and correct and minor flaws. You may then have to get approval from your client, with green screen sessions you may provide a plethora of extra options for them to choose. Lastly, you need to get paid, without chasing checks, without accepting peer to peer payments that make you look “small time”. This only scratches the surface. If you are looking for an online, e-commerce photographer focused solution you might want to check out a software suite called “Sytist”. You can read more about them here.

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Clear info on Authorize.Net and TLS 1.0 & 1.1

E-commerce security encryption changes: PCI mandate to retire TLS 1.0 and 1.1

As a service to all our customers, past, present, and future, we like to make sure you are ready for some important changes in the industry. TLS 1.0, this is an issue that is likely to affect many e-commerce businesses if they don’t take care of it before it becomes an issue. So what’s the problem? Internet encryption. If you have been on the web and have done any work on your site you are probably familiar with SSL (Secure Socket Layer). If you are in the e-commerce industry, you should remember that basic SSL became in many ways obsolete after a fundamental flaw was discovered in its core programming. This flaw made the previously powerful internet security tool all but useless for e-commerce depending on the application as it was no longer a secure method of encryption. Basic SSL support was discontinued after June 30th of 2016, forcing every reputable card processor and payment gateway to adopt TLS 1.0 or 1.1.

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Compatibility spotlight: Printnow and payment gateways

Powerful software platform for your printing business

With so many e-commerce platforms and suites out there, it can be difficult to find software that suits your needs. The printing industry is a great example, as file sizes and formats, along with difficulty processing drop ship or high ticket items, referred to as high-risk or prohibited by many processors, can make e-commerce transactions tough to process. From print providers to resellers and all the way to designers, finding an e-commerce solution for your web to print service can be trying. With this in mind, we wanted to showcase a software suite that is not only extremely helpful but also compatible with great high-risk payment gateways and merchant options, Printnow.

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Templatic for WordPress: High-risk friendly software spotlight

Customizable high-risk compatible WordPress themes that stand out

One of the best parts about the e-commerce industry is the limitless customization options, and ability to change on a dime each website owner has. High-risk merchants must navigate processor requirements, make a/b test result reactions, and respond to regulatory changes at a moment’s notice  Additionally, with the huge amount of competition in common high-risk industries like vape and e-juice, or online FFL sales, no one wants a bland website that leaves visitors unimpressed, and sends them off to find the same products from a site that makes them feel like they are getting something more of value. If you haven’t put much time or effort into making your website stand out, the time is always now. You may want to check out Templatic for WordPress. We have no association, or agreements with them, but have heard a thing or two, and Templatic is essentially a premium theme distributor with many themes designed specifically for e-commerce. They are a smaller outfit, so you can have a sleek and eye catching design for your high-risk website that does not “look like everyone else” and have it without any of the ordinary hassle of programming and designing a theme yourself.

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E-commerce tips and tricks for June 2017

Every once in awhile it’s important to stick your head up and see what’s going on around you. It’s not easy to get caught up in work and life and have a plan – and faithfully stay the course of that plan – but don’t forget to keep an eye on the industry you’re in. Recently we found a few great articles that might give you some food for thought.

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High-risk friendly software spotlight: Cart66

Get started in high-risk e-commerce without redesigning your website

Do you have a WordPress website that describes a high-risk product like those listed here and want a simple but secure payment solution to add e-commerce functionality? Sometimes it’s easier and better to simply add a feature or plug-in to your existing site than to go out and get a hefty software package and have to learn its ins and outs from scratch. Cart66 is a simple and easy to use tool to process payments for e-commerce needs on an existing WordPress site. It is not only simple, but it also is fairly customizable, allowing you to add buy buttons virtually anywhere and list products on both pages and posts.

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E-commerce vape merchants see hope in congress

This year has been full of positive signs for the still new, and regulatorily battered and confused electronic cigarette industry. Last month’s announcement that vape rules will be pushed back at least 90 days was met with cautious optimism, but the industry is still crying out for clarity.

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High-risk software spotlight: Checkfront

Increase bookings with secure addition to WordPress

Although we are not an affiliate of, nor associated with Checkfront in any way, we have read some good things and wanted to pass them on. High-risk merchants and WordPress users who want a better booking platform can rejoice. Checkfront is a highly functional and powerful tool for your business. Give off a more professional impression to customers, securely collect payments, and manage your bookings simply, with this great software that is compatible with various website platforms including WordPress. Checkfront is a SaaS program, which means it is a service provider and is subject to PCI compliance, and as such, they handle much of the PCI burden for you. You can read in detail about their compliance here. In addition, it is best to utilize a secure payment gateway, like Authorize.Net with Checkfront, especially if you are in a “high-risk” category like business opportunity seminars, or MLM conventions. Contact us anytime for payment gateway or merchant account recommendations.

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WooCommerce and vape sales

Keep your WordPress e-cig site and start selling more now

Are you mostly satisfied with your WordPress electronic cigarette website, but want to add to or improve its e-commerce functionality? It can be hard to know which plugin is most reliable, secure, and (most importantly) is able to process your vape hardware or e-juice payments. If you are currently in, or interested in entering, the online e-cig world – or any of these “high-risk” industries for that matter – you must be sure you choose a high-risk compatible shopping cart plugin that can send transactions to a secure, high-risk friendly payment gateway. WordPress is a versatile platform and there are many choices, but certainly one of the best and most popular is WooCommerce, we literally have helped hundreds of electronic cigarette businesses use it, and they love it. We have come to know WooCommerce pretty darn well too, and offer one on one, personalized hand-holding to help get e-commerce electronic cigarette merchants using the WordPress platform up and running in no time.

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P.S. We're happy to help even if you just have a quick question - even if you are "not ready yet" and just want a little free advice. We regularly earn clients' business years after we first speak.

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